Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

By Choong Whan Park, D. Macinnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci. 2010

2,264 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a597be324727b93bb86020d022287b8bfa7ee7f8

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Citations in the corpus

Exploring the dynamics of antecedents to consumer–brand identification with a new brand (2013, background): “The affective and evaluative dimensions of CBI need further scale development and refinement based on research in the marketing and psychology literatures (e.g., Henry et al. 1999; Park et al. 2010).”
Transforming the Customer Experience through New Technologies (2020, background): “Making the component human-like may increase object attachment, a sentiment similar to brand attachment (Park, MacInnis, Priester, Eisingerich, & Iacobucci, 2010).”
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011, background): “First, marketers are increasingly interested in finding ways to develop strong emotional brand attachments among their consumers, which can lead to stronger brand loyalty and brand performance (Park et al. 2010).”
Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “Experience also differs from the effect of strong emotional bonds between a consumer and a brand (Thomson et al., 2005; Park and MacInnis, 2006; Park et al., 2010).”
Drivers of consumer–brand identification (2012, methodology): “As in the case of self-brand connections,we regard the construct of CBI as narrower than, but potentially overlappingwith, constructs such as BRQ (Fournier, 2009) and brand attachment (Park et al., 2010).”
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, neutral): “positive consumer-brand relationships (Carroll and Ahuvia 2006; Hollebeek 2013; Park et al. 2010).”
The Influence of Social Crowding on Brand Attachment (2018, background): “…School of International Studies user on 16 M ay 2019 attachments to a brand, like attachments to people, may develop over time as a result of numerous interactions between the consumer and the brand (Escalas and Bettman 2005; Lastovicka and Sirianni 2011; Park et al. 2010; Thomson et al. 2005).”