Choong Whan Park

Marketing · 2000–2013

A researcher in the Science corpus: 7 papers; trusts 5 researchers and is trusted by 70 researchers here, as inferred from the citation graph.

Subfields

Whom Choong Whan Park trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Matthew Thomson
  2. Jennifer Edson Escalas
  3. D. Macinnis
  4. James R. Bettman
  5. A. Greenwald
  6. E. Arnould
  7. Mario Mikulincer
  8. Aaron C. Ahuvia
  9. Kevin Lane Keller
  10. Aradhna Krishna

Who trusts Choong Whan Park overall

  1. Arnold Japutra
  2. Bernd H. Schmitt
  3. Goetz Greve
  4. Urška Tuškej
  5. Lea H Dunn
  6. Y. Ekinci
  7. Rebecca A. VanMeter
  8. Susan Fournier
  9. Marc Fetscherin
  10. D. Macinnis

Papers from Choong Whan Park's perspective

Ordered by how strongly the researchers Choong Whan Park trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  2. A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (Psychology Review)
  3. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  4. Self‐Construal, Reference Groups, and Brand Meaning
  5. Social relationships: the nature and function of relational schemas
  6. The Logic of Feeling
  7. Multivariate Data Analysis (Technometrics)
  8. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
  9. Choosing versus rejecting: Why some options are both better and worse than others
  10. PSYCHOLOGY OF PREFERENCES

Their papers