Schadenfreude as a consumption-related emotion: Feeling happiness about the downfall of another's product

By Jill M. Sundie, James C. Ward, D. Beal, Wynne W. Chin, Stephanie Geiger‐Oneto. 2009

90 citations recorded by the source corpus.

Subfields: Clinical Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5fe38ab152e1827bccb58482023a99c485b5bbd5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Darren W. Dahl

In Social Psychology

1. JoAndrea Hoegg
2. J. Beck
3. Robert W. Palmatier
4. Darren W. Dahl
5. Rosellina Ferraro
6. Amna Kirmani

Citations in the corpus

• Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution (2013, background): “Although Sundie et al. (2009) examine a context in which the product fails, their results suggest a possible alternative explanation: seeing conspicuous brand use generates envy, which generates hostility, which then leads to brand dilution.”
• Review of the theoretical underpinnings of loyalty programs (2011, background): “Sundie et al., 2009 Luxury car failure Status, envy, schadenfreude, negative outcomes Bystander consumers may react negatively (envious and hostile) to others' conspicuous consumption of status laden products.”
• Consumer Reaction to Unearned Preferential Treatment (2013, background): “The aversive state of being lower status could also generate feelings of pleasure when the status of the other individual is compromised in some way (Brigham et al. 1997; Smith et al. 1996; Sundie et al. 2009).”