Taste Perception: More than Meets the Tongue

By JoAndrea Hoegg, J. Alba. 2007

287 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Food Science, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/434bfdea522e4fe1c0980216d42e393728658e02

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In Experimental and Cognitive Psychology

In Food Science

In Sensory Systems

Citations in the corpus

Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “…sound and vision (Russell, 2002), sound and smell (Spangenberg, Grohmann, & Sprott, 2005), sound and perceived taste (Yorkston & Menon, 2004), touch and taste (Krishna & Morrin, 2008), vision and taste (Hoegg & Alba, 2007), as well as multisensory cognitions and taste (Elder & Krishna, 2010).”
Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “Some experiments have found color effects consistent with color-flavor expectations (e.g., brown M&Ms are perceived to be more chocolaty than green; Hoegg & Alba 2007, Kappes et al. 2006, Shankar et al. 2009, Zellner & Durlach 2008), but many others have failed to find these types of effects (for…”
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference (2016, background): “Prior work has shown that taste perceptions can be influenced by seemingly irrelevant aspects, such as perceived price (e.g., Plassmann et al. 2008), brand name (Allison and Uhl 1964; Leclerc et al. 1994), and physical aspects of the product, such as color (Hoegg and Alba 2007).”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “In like vein, Hoegg and Alba (2007) show that the color of orange juice can be more instrumental in driving taste perceptions than actual taste.”
The role of aesthetic taste in consumer behavior (2012, background): “Additionally, Allen et al. (2008) and Hoegg and Alba (2007) investigate gustatory taste, which is concerned with the taste of food or a beverage and its interplay with visual and verbal cues in product evaluation.”
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness (2016, background): “Central to the current investigation is the notion that stimulus properties in one sensory modality may affect consumer responses to stimulus properties in a different sensory modality (Hoegg and Alba 2007; Krishna, Elder, and Caldara 2010; Krishna and Morrin 2008; Shen and Sengupta 2014).”
Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry (2018, background): “…experts, and critics are vulnerable to any number of cognitive biases, following the findings of a number of fields of research— including marketing (Hoegg & Alba, 2007; Lau, Post, & Kagan, 1995), economics (Goldstein, Alemberg, Dreber, Emerson, Herschkowitsch, & Katz, 2008), cognitive psychology…”