The good, the bad, and the ugly: Influence of aesthetics on product feature judgments

By JoAndrea Hoegg, J. Alba, Darren W. Dahl. 2010

173 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8d9bf15218e2424799046d6e6537c4122ddddc4d

Citations in the corpus

• Aesthetic package design: A behavioral, neural, and psychological investigation (2010, unknown): “…Bloch (1995) developed a conceptual model describing how the form of a product impacts consumers' psychological and specific behavioral responses and Hoegg, Alba, and Dahl (2010) revealed a bias in the direction of the unattractive product when aesthetics and product feature performance conflict.”
• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “This fits the notion that consumers engage in more deliberative processing when cued to evaluate a product’s functionality (Hoegg, Alba, and Dahl 2010; Page and Herr 2002), and that functionality is often inferred from a product’s form (Veryzer 1995).”