Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence

By K. White, Darren W. Dahl. 2007

433 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/d3ba06e3be6f0785296e21d2f7cfb440c1f9be7d

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Citations in the corpus

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016, background): “…Escalas and Bettman 2003, 2005; McFerran et al. 2010; Wang, Zhu, and Shiv 2012) and aspirational ingroups (Englis and Solomon 1995), while refraining from acting in a similar fashion to dissociative outgroups (Berger and Heath 2007, 2008; White, Argo, and Sengupta 2012; White and Dahl 2006, 2007).”
Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012, background): “Next, our research suggests that consumers view dissimilar MVP as largely dissociative (White and Dahl 2006, 2007).”
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues (2012, background): “In addition, participants reported their evaluations of the product using seven-point scales (“unfavorable/favorable,” “dislikeable/ likeable,” “bad/good”; = .95; e.g., White and Dahl 2007).”
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments (2013, background): “Symbolic products such as watches are more likely to communicate information to others about the user’s identity (Escalas and Bettman 2005; White and Dahl 2007).”
The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM) (2015, background): “…(social groups to which an individual belongs), aspiration groups (social groups to which an individual aims to belong), and dissociate groups (social groups from which an individual wants to distance themselves; Berger and Heath 2008; White, Argo, and Sengupta 2012; White and Dahl 2006, 2007).”
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (2014, background): “Previous research has shown that impression-management motives prompt consumers to strategically alter their behaviors to present themselves positively (Ashworth, Darke, and Schaller 2005; Sengupta, Dahl, and Gorn 2005; White and Dahl 2006, 2007).”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, positive): “The ideal self-image was consistently found to explain consumers’ attitudes and behaviors toward brands (Aaker, 1999; Aaker and Schmitt, 2001), whilst the ideal social self-image influences consumers’ socialization and friend liking within SNSs (Muniz and O’Guinn, 2001; White and Dahl, 2007).”
Identity-Based Consumer Behavior (2012, background): “These identity-based attitudes and behaviors not only help consumers classify themselves but also may come to embody the target reference group itself (Escalas & Bettman, 2003; White & Dahl, 2007).”
When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry (2011, background): “The current research also extends work showing that consumers often avoid products imbued with negative meanings because they are associated with negatively viewed outgroups (Berger and Heath 2007, 2008; Escalas and Bettman 2005; White and Dahl 2006, 2007).”
Subtle Signals of Inconspicuous Consumption (2010, neutral): “By selecting subtle signals, they were able to signal only to other group members and avoid unwanted attention from the mainstream (see Wooten 2006 for other strategies to avoid ridicule).”
Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal (2012, positive): “…perspective harbors important differences with past research in both social psychology (e.g., Cohen and Garcia 2005; Doojse, Ellemers, and Spears 1994; Ellemers, Spears, and Doosje 1997; Luhtanen and Crocker 1992; Spears et al. 1997) and marketing (e.g., White and Argo 2009; White and Dahl 2007).”
Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2013, methodology): “…of moral identity has been examined with regard to other people, we draw from the reference group literature (Escalas and Bettman 2005; White and Dahl 2007) to theorize that the expansiveness of moral identity may also influence a consumer’s brand attitude, which refers to the degree…”
Signaling Status with Luxury Goods: The Role of Brand Prominence (2010, background): “Consumers are influenced by their own group (Bearden and Etzel 1982; Whittler and Spira 2002), those they aspire to be like (Escalas and Bettman 2003, 2005), and those with whom they want to avoid being associated (White and Dahl 2006, 2007).”