The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “Prior research argued that emotional attachment to a brand stimulates consumers to input resources and commit to the specific brand (Thomson et al. 2005), which allows these consumers to have more knowledge and create positive perceptions via engaging activities, such as trialing products and…”
The role of brand attachment strength in higher education (2016, positive): “First, Thomson et al. (2005) suggest that strong attachments develop over time between an individual and the institution; second, a rich set of schemas and affectively laden memories positively influence the strength of the attachment; and third, that those individuals who have a strong attachment a”
Consumer engagement with self-expressive brands: brand love and WOM outcomes (2014, background): “Consumer responses to brands encompass, amongst other things, loyalty (Jacoby and Chestnut, 1978), attachment (Thomson et al., 2005), and brand love (Ahuvia, 2005; Albert et al., 2008; Batra et al., 2011; Fournier 1998).”
“As if It Were Mine”: Imagery Works by Inducing Psychological Ownership (2015, neutral): “Across definitions (Ball and Tasaki 1992; Kleine and Baker 2004; Thomson et al. 2005)”