David Roskos-Ewoldsen

Marketing · 2002–2007

A researcher in the Science corpus: 6 papers; trusts 8 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 11 citations into it; #1,777 of 6,289 by trust here, #2,815 by citations
• Literature and Literary Theory — 8 citations into it; #679 of 2,496 by trust here, #499 by citations
• Experimental and Cognitive Psychology — 6 citations into it
• Sociology and Political Science — 5 citations into it; #6,408 of 22,756 by trust here, #5,814 by citations

Whom David Roskos-Ewoldsen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michelle R. Nelson
2. R. Fazio
3. Moonhee Yang
4. John R. Anderson
5. Alain d'Astous
6. L. Shrum

Who trusts David Roskos-Ewoldsen overall

1. E. V. van Reijmersdal
2. Moonhee Yang
3. Paul J. Wright
4. S. Peters
5. R. Fazio
6. Gert Martin Hald
7. Christoph Klimmt
8. Allen C. Johnston
9. Hye Jin Yoon
10. A. Good

Papers from David Roskos-Ewoldsen's perspective

Ordered by how strongly the researchers David Roskos-Ewoldsen trusts endorse each paper. Same corpus, a different order for every researcher.

1. Implicit measures in social cognition. research: their meaning and use. (Annual Review of Psychology)
2. Media entertainment: The psychology of its appeal.
3. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
4. Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
5. Social Comprehension and Judgment: The Role of Situation Models, Narratives, and Implicit Theories
6. Acting as We Feel: When and How Attitudes Guide Behavior.
7. The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior
8. Media Priming: An Updated Synthesis
9. I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers
10. A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

Their papers

• The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007) — 257 citations
• The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names (2006) — 268 citations
• Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors (2004) — 142 citations
• Media Priming: An Updated Synthesis (2002) — 202 citations
• Acting as We Feel: When and How Attitudes Guide Behavior. (2005) — 148 citations
• Communication and emotion : essays in honor of Dolf Zillmann (2003) — 134 citations