Message order effects and gender differences in advertising persuasion

By Frederic Brunel, Michelle R. Nelson. Journal of Advertising Research, 2003

184 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e94e5abca775592ab0cedd1f1148e8f1cd842262

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Yu‐Kang Lee
2. Chun-Tuan Chang
3. Chingching Chang

In Marketing

1. Yu‐Kang Lee
2. Chun-Tuan Chang
3. Chingching Chang
4. Jinsoo Hwang
5. Junghoon Lee

In Sociology and Political Science

1. Chun-Tuan Chang
2. Yu‐Kang Lee
3. Chingching Chang
4. Jinsoo Hwang
5. Junghoon Lee

Citations in the corpus

• Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010, background): “For instance, women tend to be more altruistic and are more willing to donate than men (Brunel & Nelson 2000, 2003; Newman 2000; Nelson et al. 2006).”
• Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising (2014, methodology): “Egoistic appeals, or “help-self” appeals, instead suggest that helping others benefits the donor (Brunel and Nelson 2000, 2003), usually in abstract and subtle ways, such as making the donor feel happy.”