Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others

By Michelle R. Nelson, L. E. McLeod. 2005

227 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d635532f5c521b69230e27038dc6640a061f4130

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Esther Rozendaal
4. Moniek Buijzen
5. Alexandra Dima
6. Ralf Terlutter
7. M. Capella
8. Piyush Sharma

In Marketing

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Esther Rozendaal
4. Moniek Buijzen
5. Alexandra Dima
6. N. Slot
7. Iain Macrury
8. Paul L. Sauer

In Sociology and Political Science

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Esther Rozendaal
4. Moniek Buijzen
5. Alexandra Dima
6. Iain Macrury
7. Paul L. Sauer
8. Mark Yi-Cheon Yim

Citations in the corpus

• Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018, background): “Prior studies have shown that the perceived effects of sponsored content on the self vary from the perceived effects on others (third-person perception, Ham and Nelson 2016; Nelson and McLeod 2005).”
• Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, unknown): “On the other hand, other authors (e.g., Nelson and McLeod 2005) argue that since advertisers preferentially target younger consumers when making brand placements, the present sample may actually be more appropriate than one with a wider age range.”
• Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013, background): “A growing body of research has examined brand consciousness, an important construct of consumer behavior (Nelson & McLeod, 2005; Shim & Gehrt, 1996).”
• Children's Responses to Advertising in Social Games (2013, background): “…young people’s shopping behavior (e.g., Mangleburg, Doney, and Bristol 2004; Meyer and Anderson 2000), brand preferences (e.g., Lachance, Beaudoin, and Robitaille 2003; Nelson and McLeod 2005), as well as general advertising attitudes (Boush, Friestad, and Rose 1994; Mangleburg and Bristol 1998).”
• Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “In situations where the quality of a product is very difficult to evaluate, the construct of BCO may be based on a consumers’ belief that a higher priced brand acts as a signal of higher quality (Keller, 2013), thus better attracting others’ attention representing a market-price dynamic related to V”
• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “…many areas of consumer behavior (Bearden and Etzel 1982; Childers and Rao 1992), and it has been shown for adults as well as for adolescents and children (e.g., Meyer and Anderson 2000; Mangleburg, Doney, and Bristol 2004 in a retail setting; Nelson and McLeod 2005 in a product placement setting).”
• Counterfeit proneness: Conceptualisation and scale development (2011, background): “In addition, brand-conscious consumers look towards and appreciate the media and celebrities for information related to the latest fashions, trends, and brands (Nelson & McLeod, 2005 ).”