Examination of Gender-role Portrayals in Television Advertising across Seven Countries
By Hye-Jin Paek, Michelle R. Nelson, Alexandra M Vilela. 2011
159 citations recorded by the source corpus.
Subfields: Gender Studies, Marketing
View Paper: https://www.semanticscholar.org/paper/56f1dac083c7310d4922df1817ee3b50e6eb8f44
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Citations in the corpus
- Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go? (2011, methodology): “A Methodological Primer for Gender Researchb Neuendorf (2010) Examination of Gender-role Portrayals in Television Advertising across Seven Countries Paek et al. (2010) X X The Context of Current Content Analysis of Gender Roles: An Introduction to a Special Issuec Rudy et al. (2010b) Whose Voices…”