Who’s messing with my mind?

By A. Nairn, C. Fine. 2008

270 citations recorded by the source corpus.

Subfields: Education, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5e2dab68265594ec2ed472ec3a12f71203f2359e

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In Education

In Sociology and Political Science

Citations in the corpus

Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012, background): “In fact, there is some debate over the extent to which children of any age recognize commercial intent in various media or use that knowledge in the persuasion process (see Ambler 2008 ; Nairn and Fine 2008 ).”
Development and Validation of a Survey Instrument to Measure Children's Advertising Literacy (2016, background): “Consequently, they are unlikely to activate and use their conceptual advertising knowledge as a critical advertising defense (i.e., advertising literacy performance; see Buijzen et al., 2010; Harris et al., 2009; Nairn & Fine, 2008).”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “…and advertising effects, as advertising recognition will result in a critical reflection on the advertising attempt only when both motivation and ability to process the advertising message are high, which is usually not the case with these contemporary advertising formats (Nairn and Fine 2008).”
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014, background): “, the game) instead and process the provided information rather less critically (Nairn and Fine 2008).”
User generated content presenting brands on social media increases young adults’ purchase intention (2019, background): “Following this assumption, users that process posts with high attention have only limited resources left to experience an affective reaction towards messages (Nairn and Fine 2008).”
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, unknown): “…current marketing practices, particularly those aimed at children, rely heavily on this type of processing, due to their increased focus on emotion- and entertainment-based strategies rather than information and rational argumentation (Heath, 2009; Livingstone & Helsper, 2006; Nairn & Fine, 2008).”
Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011, background): “Specifically, based on recent insights on children's advertising processing, we argue that due to the affect-based nature of contemporary advertising children primarily process advertising under conditions of low elaboration and, consequently, are unlikely to use their knowledge of advertising as a ”
How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013, background): “Interestingly, although many researchers argue for implicit persuasion mechanisms of advergames (Bogost 2007; Dias and Agante 2011; Hang and Auty 2008; Nairn and Fine 2008), to date no empirical research has examined whether advergames influence implicit and explicit brand attitudes.”