The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence

By Martin Waiguny, Michelle R. Nelson, Ralf Terlutter. 2014

88 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/996c87c986164a14936cb568671f82bd354dac5f