Ralf Terlutter

Marketing · 2012–2020

A researcher in the Science corpus: 6 papers; trusts 32 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 67 citations into it; #4,533 of 6,289 by trust here, #3,763 by citations
• Sociology and Political Science — 55 citations into it; #9,862 of 22,756 by trust here, #7,985 by citations
• Literature and Literary Theory — 33 citations into it; #1,699 of 2,496 by trust here, #1,100 by citations
• Strategy and Management — 33 citations into it
• Organizational Behavior and Human Resource Management — 24 citations into it
• Information Systems and Management — 17 citations into it
• Education — 14 citations into it
• Gender Studies — 14 citations into it

Whom Ralf Terlutter trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Annie Lang
2. Michelle R. Nelson
3. Elizabeth S. Moore
4. Martin Waiguny
5. Soontae An
6. Yongjun Sung
7. S. Peters
8. Ignacio Redondo
9. N. Yee
10. Claudiu V. Dimofte

Who trusts Ralf Terlutter overall

1. Martin Waiguny
2. Juho Hamari
3. Nathaniel J. Evans
4. Michelle R. Nelson
5. Kai Huotari
6. Katie Seaborn
7. Nannan Xi
8. René Eppmann

Papers from Ralf Terlutter's perspective

Ordered by how strongly the researchers Ralf Terlutter trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
2. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
3. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
4. Enjoyment of Advergames and Brand Attitudes
5. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
6. An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
7. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
8. Children and the Changing World of Advertising
9. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
10. The effectiveness of casual advergames on adolescents' brand attitudes

Their papers

• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013) — 401 citations
• Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012) — 109 citations
• The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective (2020) — 99 citations
• Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement (2019) — 105 citations
• Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains (2019) — 160 citations
• The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014) — 88 citations