Soontae An

Marketing · 2011–2014

A researcher in the Science corpus: 2 papers; trusts 7 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

Whom Soontae An trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Esther Rozendaal
  2. Andrea C. Morales
  3. Arie W. Kruglanski
  4. Cristel A. Russell
  5. Moniek Buijzen
  6. D. Mizerski
  7. Amy I. Nathanson
  8. Piotr Winkielman
  9. Kelley Main
  10. Peter Wright

Who trusts Soontae An overall

  1. Martin Waiguny
  2. Michelle R. Nelson
  3. Sophie C. Boerman
  4. E. V. van Reijmersdal
  5. Ralf Terlutter
  6. Liselot Hudders
  7. Chang-Dae Ham
  8. Sophia van Dam

Papers from Soontae An's perspective

Ordered by how strongly the researchers Soontae An trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
  2. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
  3. Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
  4. Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
  5. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
  6. Enjoyment of Advergames and Brand Attitudes
  7. What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?
  8. Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
  9. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
  10. An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Their papers