Martin Waiguny

Sociology and Political Science · 2012–2014

A researcher in the Science corpus: 3 papers; trusts 26 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 42 citations into it; #14,877 of 22,756 by trust here, #12,387 by citations
• Marketing — 23 citations into it; #4,063 of 6,289 by trust here, #3,763 by citations
• Literature and Literary Theory — 21 citations into it; #1,544 of 2,496 by trust here, #916 by citations
• Social Psychology — 15 citations into it
• Education — 12 citations into it
• Gender Studies — 11 citations into it
• Developmental and Educational Psychology — 9 citations into it
• Human-Computer Interaction — 8 citations into it

Whom Martin Waiguny trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michelle R. Nelson
2. A. Greenwald
3. Andrew Rutherford
4. Bertram Gawronski
5. Soontae An
6. Kristopher J Preacher
7. Andrew Karpinski
8. John L. Sherry
9. Elizabeth S. Moore
10. Mahzarin R. Banaji

Who trusts Martin Waiguny overall

1. Michelle R. Nelson
2. Ralf Terlutter
3. Chang-Dae Ham
4. Liselot Hudders
5. Nathaniel J. Evans

Papers from Martin Waiguny's perspective

Ordered by how strongly the researchers Martin Waiguny trusts endorse each paper. Same corpus, a different order for every researcher.

1. Implicit social cognition: attitudes, self-esteem, and stereotypes.
2. A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (Psychology Review)
3. A model of dual attitudes. (Psychology Review)
4. Implicit measures in social cognition. research: their meaning and use. (Annual Review of Psychology)
5. Understanding and using the implicit association test: I. An improved scoring algorithm.
6. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
7. Associative and propositional processes in evaluation: an integrative review of implicit and explicit attitude change. (Psychological bulletin)
8. Measuring individual differences in implicit cognition: the implicit association test.
9. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
10. Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test

Their papers

• Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children (2012) — 109 citations
• How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013) — 111 citations
• The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2014) — 88 citations