The effectiveness of casual advergames on adolescents' brand attitudes

By Ignacio Redondo. 2012

98 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d9f3798faefbd03ba1ce892118348c923c5d3cc7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Esther Rozendaal
2. E. V. van Reijmersdal
3. Moniek Buijzen
4. Michelle R. Nelson
5. Ralf Terlutter
6. Martin Waiguny
7. M. Capella

In Marketing

1. E. V. van Reijmersdal
2. Michelle R. Nelson
3. Esther Rozendaal
4. Moniek Buijzen
5. Ralf Terlutter
6. Martin Waiguny
7. M. Capella
8. Bernhard Marko

In Sociology and Political Science

1. Michelle R. Nelson
2. E. V. van Reijmersdal
3. Esther Rozendaal
4. Moniek Buijzen
5. Ralf Terlutter
6. Martin Waiguny
7. M. Capella
8. Bernhard Marko

Citations in the corpus

• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, background): “They are mostly casual games (Redondo 2012).”
• Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge (2015, background): “Keywords: advertising; advergames; disclosure; mood; persuasion knowledge Advergames, free online games that are created to promote a brand or brands from a specific advertiser, are becoming increasingly popular (An and Kang 2013; Lee and Youn 2008; Redondo 2012).”
• How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013, background): “Most advergames are classified as “casual games” (Redondo 2012).”