Kusum L. Ailawadi

Marketing · 2001–2017

A researcher in the Science corpus: 15 papers; trusts 32 researchers and is trusted by 51 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 127 citations into it; #224 of 6,289 by trust here, #142 by citations
• Economics and Econometrics — 64 citations into it; #14,083 of 23,481 by trust here, #8,485 by citations
• Management Science and Operations Research — 39 citations into it; #10,375 of 11,946 by trust here, #7,262 by citations
• Strategy and Management — 39 citations into it; #4,480 of 10,874 by trust here, #2,331 by citations

Whom Kusum L. Ailawadi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. H. V. van Heerde
2. Kenneth Train
3. C. Bhattacharya
4. Scott A. Neslin
5. J. Mullahy
6. Vincent R. Nijs
7. Baohong Sun
8. Koen Pauwels
9. Pradeep Chintagunta
10. Sunil Gupta

Who trusts Kusum L. Ailawadi overall

1. Shuba Srinivasan
2. Koen Pauwels
3. S. Meza
4. Michaela Draganska
5. H. V. van Heerde
6. Ram Bezawada
7. Tsung-Chi Liu
8. Rong Huang
9. Jan-Benedict E M Steenkamp
10. Lien Lamey

Papers from Kusum L. Ailawadi's perspective

Ordered by how strongly the researchers Kusum L. Ailawadi trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. Automobile Prices in Market Equilibrium
3. Measuring Market Power in the Ready-to-Eat Cereal Industry
4. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
5. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin
6. Competitive Pricing Behavior in the Auto Market: A Structural Analysis
7. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
8. Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
9. Discrete Choice Methods with Simulation by Kenneth E. Train
10. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach

Their papers

• Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy (2001) — 220 citations
• Decomposition of the Sales Impact of Promotion-Induced Stockpiling (2007) — 133 citations
• Private-Label Use and Store Loyalty (2008) — 491 citations
• An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior (2011) — 124 citations
• Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017) — 374 citations
• How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2017) — 279 citations
• Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation (2014) — 220 citations
• Innovations in Retail Pricing and Promotions (2011) — 302 citations
• Forecasting Marketing-Mix Responsiveness for New Products (2010) — 153 citations
• Retailers React and How This Affects Their Sales Outcomes (2010) — 132 citations
• Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics (2006) — 194 citations
• An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2004) — 376 citations
• Revenue Premium as an Outcome Measure of Brand Equity (2003) — 1,059 citations
• The retail power-performance conundrum (2001) — 238 citations
• Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001) — 1,126 citations