Sunil Gupta

Marketing · with Lehmann · 1988–2017

A researcher in the Science corpus: 7 papers; trusts 16 researchers and is trusted by 15 researchers here, as inferred from the citation graph.

Subfields

Whom Sunil Gupta trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Venkatesan
  2. Jacquelyn S. Thomas
  3. E. Anderson
  4. Trevor J. Hastie
  5. Roland T. Rust
  6. Mark Newman
  7. Yuhai Wu
  8. Ruth N. Bolton
  9. Michael R. Chernick
  10. Vijay Kumar

Who trusts Sunil Gupta overall

  1. Baohong Sun
  2. Scott A. Neslin
  3. Dominique M. Hanssens
  4. R. Venkatesan
  5. Koen Pauwels
  6. Katherine N. Lemon
  7. Harald J. van Heerde
  8. Catarina Sismeiro
  9. Ming Ming Chiu
  10. Boonghee Yoo

Papers from Sunil Gupta's perspective

Ordered by how strongly the researchers Sunil Gupta trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The mismanagement of customer loyalty. (Harvard Business Review)
  2. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  4. Implications of loyalty program membership and service experiences for customer retention and value
  5. Strengthening the Satisfaction-Profit Chain
  6. Bagging Predictors
  7. The Nature of Statistical Learning Theory
  8. Sliced Inverse Regression for Dimension Reduction
  9. Generalized Additive Models
  10. Customer Relationship Management: A Databased Approach

Their papers