The Category-Demand Effects of Price Promotions

By Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamps, Dominique M. Hanssens. 2000

587 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/40708f6b435d887da43c74660f046e29f6d9ed54

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Citations in the corpus

Retail-Price Drivers and Retailer Profits (2007, methodology): “VARX model Vector autoregressive Lütkepohl (1993) Dekimpe and Hanssens (1995) How do performance and price variables interact, model with exogenous Nijs et al. (2001) accounting for exogenous factors? variables (VARX) Srinivasan et al. (2004) 2.”
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002, background): “First, empirical evidence on permanent effects of price promotions is virtually nonexistent (Dekimpe, Hanssens, and Silva-Risso 1999; Nijs et al. 2001).”
What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance (2013, methodology): “Conventional product sales are evolving in only 3.6% of cases, consistent with previous research (Nijs et al. 2001; Srinivasan et al. 2004).”
The Long-Term Effect of Marketing Strategy on Brand Sales (2010, background): “…on the longer-term effect of marketing strategy on brand performance, particularly with respect to price and promotion (e.g., Boulding, Lee, and Staelin 1994; Jedidi, Mela, and Gupta 1999; Nijs et al. 2001; Pauwels, Hanssens, and Siddarth 2002; Srinivasan et al. 2004; Steenkamp et al. 2005).”
Identifying demand effects in a large network of product categories (2015, methodology): “Four such common techniques are (i) treating marketing variables as exogenous (e.g. Nijs et al., 2001; Pauwels et al., 2002 and Nijs et al., 2007), (ii) estimating submodels rather than a full model (e.g. Srinivasan et al., 2000; Srinivasan et al., 2004), (iii) aggregating or pooling over, for…”
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices (2000, background): “Ž . over 500 categories in Nijs et al. 2000 , who a Ž . found limited evidence of persistent effects, and b tested the moderating impact of marketing intensity, competitive conduct and competitive structure on the short-and long-run primary-demand elasticity of Ž . price promotions.”
Price and Advertising Effectiveness over the Business Cycle (2013, background): “Our data are national-brand advertising, which typically consists of brand-differentiating messages that emphasize nonprice motivations to buy a brand (Mela, Gupta, and Jedidi 1998; Nijs et al. 2001).”
The Effect of Customer Satisfaction on Consumer Spending Growth (2010, methodology): “Following standard practice in time-series analyses (see, e.g., Deleersnyder et al. 2002; Nijs et al. 2001), we logtransformed all data.”
When Are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Postpurchase Consumption Incidence and Quantity (2002, unknown): “In contrast to existing scanner studies of stockpiling effects (Ailawadi and Neslin 1998; Bell, Chiang, and Padmanabhan 1999; Nijs et al. 2001), in this research we distinguish exogenous stockpiling from endogenous stockpiling.”
The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008, methodology): “Although VAR models and IRFs have been introduced to the marketing literature in a marketing-mix context (e.g., Bronnenberg, Mahajan, and Vanhonacker 2000; Dekimpe and Hanssens 1995a; Nijs et al. 2001), we use them to assess how one unexpected customer acquisition affects customer equity over time.”