The retail power-performance conundrum
By Kusum L. Ailawadi. 2001
238 citations recorded by the source corpus.
Subfields: Marketing, Tourism, Leisure and Hospitality Management
View Paper: https://www.semanticscholar.org/paper/8e7e6be619e70ab91c920206d62894cc61f8d286
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Koen Pauwels
- Shuba Srinivasan
- Dominique M. Hanssens
- Marnik G. Dekimpe
- Michaela Draganska
- Daniel Klapper
- Sofia Berto Villas-Boas
- Daniel Corsten
In Tourism, Leisure and Hospitality Management
- Sofia Berto Villas-Boas
- Daniel Corsten
- Michaela Draganska
- Shuba Srinivasan
- Dominique M. Hanssens
- Marnik G. Dekimpe
- Nirmalya Kumar
- Daniel Klapper
Citations in the corpus
- Do Promotions Benefit Manufacturers, Retailers, or Both? (2002, background): “There is only limited empirical evidence on the overall profitability of a given price promotion and its division across manufacturers and retailers (Ailawadi 2001, p. 313).”
- Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption (2005, background): “Although there are differences of opinion in the academic literature as to whether power has shifted from manufacturers to retailers (Ailawadi 2001), there is little doubt about the consolidation in the retail sector.”
- A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (2008, methodology): “Because one of the major reasons for the alleged shift in retailer power is the growth of store brands in the last decades, store brands have been at the center of attention of existing empirical studies of distribution channels (Raju, Sethuraman & Dhar 1995, Narasimhan & Wilcox 1998, Scott-Morton &”