The retail power-performance conundrum

By Kusum L. Ailawadi. 2001

238 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/8e7e6be619e70ab91c920206d62894cc61f8d286

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Koen Pauwels
  2. Shuba Srinivasan
  3. Dominique M. Hanssens
  4. Marnik G. Dekimpe
  5. Michaela Draganska
  6. Daniel Klapper
  7. Sofia Berto Villas-Boas
  8. Daniel Corsten

In Tourism, Leisure and Hospitality Management

  1. Sofia Berto Villas-Boas
  2. Daniel Corsten
  3. Michaela Draganska
  4. Shuba Srinivasan
  5. Dominique M. Hanssens
  6. Marnik G. Dekimpe
  7. Nirmalya Kumar
  8. Daniel Klapper

Citations in the corpus