Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation
By Kusum L. Ailawadi, Scott A. Neslin, Y. Luan, G. Taylor. 2014
220 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/9865cec070de4095495903553b00bd054152643f
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Citations in the corpus
- Corporate Social Responsibility and Firm Financial Performance: The Mediating Role of Productivity (2016, background): “Consequently, CSR features embedded in products give firms better pricing power and allow firms to command a price premium (Elfenbein and McManus 2010; Ailawadi et al. 2014).”
- Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017, unknown): “on behavioral loyalty, which can directly impact profitability (Ailawadi et al., 2014).”
- Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2019, unknown): “Ailawadi et al. (2011) provide evidence that in a retail setting, consumers are willing to pay for product and employee related intrinsic CSR activities, but not for extrinsic CSR activities such as environmental and social programs.”
- Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains (2019, methodology): “…Farooq, and Jasimuddin (2014) as moderators of the model relationships, we respond to the above-mentioned research gap in an attempt to gain a better understanding of the antecedents and effects of different CSR practices (Ailawadi et al. 2014; Roeck et al. 2014; Rupp et al. 2015; Taylor 2018).”