Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation

By Kusum L. Ailawadi, Scott A. Neslin, Y. Luan, G. Taylor. 2014

220 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9865cec070de4095495903553b00bd054152643f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Sarah Desirée Schaefer
  2. Liuling Liu
  3. Ralf Terlutter
  4. Iftekhar Hasan
  5. Haizhi Wang
  6. Nada Kobeissi
  7. S. Diehl

In Strategy and Management

  1. Sarah Desirée Schaefer
  2. Liuling Liu
  3. Ralf Terlutter
  4. Iftekhar Hasan
  5. Haizhi Wang
  6. Nada Kobeissi
  7. S. Diehl

Citations in the corpus