Decomposition of the Sales Impact of Promotion-Induced Stockpiling

By Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, Scott A. Neslin. 2007

133 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Ram Bezawada
2. Koen Pauwels

In Management Science and Operations Research

1. Ram Bezawada
2. Koen Pauwels
3. Xueming Luo
4. Shuba Srinivasan
5. Dominique M. Hanssens
6. H. V. van Heerde
7. Jorge M. Silva-Risso
8. Gerard J. Tellis

In Marketing

1. Ram Bezawada
2. Koen Pauwels
3. Xueming Luo
4. Shuba Srinivasan
5. Dominique M. Hanssens
6. H. V. van Heerde
7. Jorge M. Silva-Risso
8. Gerard J. Tellis

Citations in the corpus

• What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance (2013, methodology): “We calculate inventory and consumption rates using the formula (e.g., Ailawadi et al. 2007) 1ht ht ht htInv Inv q C and ( ) h ht ht f h ht C C Inv C Inv , where qht denotes the quantity purchased, Cht is the consumption of the household h at time t, and f is the parameter associated with…”
• The Long-Term Effect of Marketing Strategy on Brand Sales (2010, unknown): “Keywords: marketing mix, long-term effects, brand performance, dynamic linear models, empirical generalizations The Long-Term Effect of Marketing Strategy on Brand Sales © 2010, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) 866 Journal of Marketing Research Vol. XLVI”