Michaela Draganska

Marketing · 2005–2009

A researcher in the Science corpus: 6 papers; trusts 24 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 49 citations into it; #2,895 of 6,289 by trust here, #1,448 by citations
• Economics and Econometrics — 40 citations into it; #17,274 of 23,481 by trust here, #14,051 by citations
• Strategy and Management — 15 citations into it
• Management Science and Operations Research — 7 citations into it

Whom Michaela Draganska trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Steven T. Berry
2. Aviv Nevo
3. K. Sudhir
4. Katja Seim
5. Jerry A. Hausman
6. Kusum L. Ailawadi
7. Sofia Berto Villas-Boas
8. Roman Inderst
9. Pradeep Chintagunta
10. Vrinda Kadiyali

Who trusts Michaela Draganska overall

1. Isaiah Andrews
2. Timothy B. Heath
3. Matthew Gentzkow
4. Ying Fan
5. Dmitri Kuksov
6. Jonah A. Berger
7. A. Chernev
8. Jesse M. Shapiro
9. Devon DelVecchio
10. Hyokjin Kwak

Papers from Michaela Draganska's perspective

Ordered by how strongly the researchers Michaela Draganska trusts endorse each paper. Same corpus, a different order for every researcher.

1. Measuring Market Power in the Ready-to-Eat Cereal Industry
2. Estimating Discrete-Choice Models of Product Differentiation
3. Mergers with differentiated products: the case of the ready-to-eat cereal industry
4. Automobile Prices in Market Equilibrium
5. Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
6. Econometric Analysis of Cross Section and Panel Data
7. Specification tests in econometrics
8. Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market
9. Conditional logit analysis of qualitative choice behavior
10. A Practitioner's Guide to Estimation of Random‐Coefficients Logit Models of Demand

Their papers

• The Influence of Product Variety on Brand Perception and Choice (2007) — 296 citations
• Beyond plain vanilla: Modeling joint product assortment and pricing decisions (2008) — 205 citations
• Product‐Line Length as a Competitive Tool (2005) — 211 citations
• A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (2008) — 312 citations
• The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (2009) — 176 citations
• Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis (2006) — 161 citations