Scott A. Neslin

Marketing · 2001–2017

A researcher in the Science corpus: 19 papers; trusts 42 researchers and is trusted by 48 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 151 citations into it; #252 of 6,289 by trust here, #99 by citations
• Economics and Econometrics — 63 citations into it; #5,934 of 23,481 by trust here, #8,485 by citations
• Management Science and Operations Research — 41 citations into it; #4,233 of 11,946 by trust here, #2,136 by citations
• Strategy and Management — 33 citations into it; #3,688 of 10,874 by trust here, #2,170 by citations
• Organizational Behavior and Human Resource Management — 27 citations into it
• Sociology and Political Science — 21 citations into it
• Statistics and Probability — 8 citations into it
• Management Information Systems — 7 citations into it; #2,870 of 3,376 by trust here, #2,438 by citations

Whom Scott A. Neslin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sunil Gupta
2. Tülin Erdem
3. H. V. van Heerde
4. Aviv Nevo
5. Michael P. Keane
6. Ker-Chau Li
7. Peter S. H. Leeflang
8. Clive W. J. Granger
9. Kusum L. Ailawadi
10. Wagner A. Kamakura

Who trusts Scott A. Neslin overall

1. Michael P. Keane
2. Kusum L. Ailawadi
3. Koen Pauwels
4. Peter C. Verhoef
5. Jonathan Burez
6. Jaap E. Wieringa
7. Shuba Srinivasan
8. Elen Lima
9. Yuping Liu
10. Wouter Verbeke

Papers from Scott A. Neslin's perspective

Ordered by how strongly the researchers Scott A. Neslin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Brand and Quantity Choice Dynamics Under Price Uncertainty
2. Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin
3. Discrete Choice Methods with Simulation by Kenneth E. Train
4. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
5. Competitive Pricing Behavior in the Auto Market: A Structural Analysis
6. An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
7. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
8. Sliced Inverse Regression for Dimension Reduction
9. Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
10. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach

Their papers

• To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products (2010) — 183 citations
• Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior (2002) — 48 citations
• Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking (2003) — 175 citations
• Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy (2001) — 220 citations
• The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment (2003) — 136 citations
• Decomposition of the Sales Impact of Promotion-Induced Stockpiling (2007) — 133 citations
• The Showrooming Phenomenon: It's More than Just about Price (2017) — 290 citations
• Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores (2015) — 284 citations
• Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation (2014) — 220 citations
• The interrelationships between brand and channel choice (2014) — 115 citations
• Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013) — 280 citations
• Forecasting Marketing-Mix Responsiveness for New Products (2010) — 153 citations
• Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions (2009) — 185 citations
• Database Marketing: Analyzing and Managing Customers (2008) — 342 citations
• Sales Promotion Models (2008) — 114 citations
• Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006) — 591 citations
• The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods (2004) — 154 citations
• Revenue Premium as an Outcome Measure of Brand Equity (2003) — 1,059 citations
• Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001) — 1,126 citations