Shuba Srinivasan

Marketing · 2000–2011

A researcher in the Science corpus: 9 papers; trusts 60 researchers and is trusted by 35 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 84 citations into it; #281 of 6,289 by trust here, #348 by citations
• Economics and Econometrics — 74 citations into it; #2,731 of 23,481 by trust here, #3,526 by citations
• Accounting — 54 citations into it; #8,671 of 8,970 by trust here, #3,651 by citations
• Finance — 51 citations into it; #3,336 of 10,518 by trust here, #1,444 by citations
• Management Science and Operations Research — 39 citations into it; #800 of 11,946 by trust here, #408 by citations
• Strategy and Management — 36 citations into it
• Organizational Behavior and Human Resource Management — 18 citations into it

Whom Shuba Srinivasan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Pradeep Chintagunta
2. Koen Pauwels
3. Dominique M. Hanssens
4. Kusum L. Ailawadi
5. Vincent R. Nijs
6. Marnik G. Dekimpe
7. Bart J. Bronnenberg
8. Vikas Jain
9. Timothy J. Vogelsang
10. Sunil Gupta

Who trusts Shuba Srinivasan overall

1. Koen Pauwels
2. Xueming Luo
3. Sarah Gelper
4. Ram Bezawada
5. H. V. van Heerde
6. Vincent R. Nijs
7. Dominique M. Hanssens
8. Ines Wilms
9. Marnik G. Dekimpe
10. Rebecca J. Slotegraaf

Papers from Shuba Srinivasan's perspective

Ordered by how strongly the researchers Shuba Srinivasan trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. Investigating Category Pricing Behavior at a Retail Chain
3. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
4. The Value Relevance of Brand Attitude in High-Technology Markets
5. Conflict Theory, Economic Conditions, and Homicide
6. Semiparametric Analysis to Estimate the Deal Effect Curve
7. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
8. New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
9. Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
10. Research on Innovation: A Review and Agenda for Marketing Science

Their papers

• New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004) — 612 citations
• Do Promotions Benefit Manufacturers, Retailers, or Both? (2002) — 324 citations
• Who Benefits from Store Brand Entry (2004) — 391 citations
• Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices (2000) — 129 citations
• Retail-Price Drivers and Retailer Profits (2007) — 138 citations
• Product Innovations, Advertising, and Stock Returns (2009) — 450 citations
• When Do Price Thresholds Matter in Retail Categories (2007) — 121 citations
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective (2011) — 138 citations
• Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009) — 210 citations