H. V. van Heerde

Marketing · 2000–2017

A researcher in the Science corpus: 14 papers; trusts 36 researchers and is trusted by 32 researchers here, as inferred from the citation graph.

Subfields

Whom H. V. van Heerde trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Koen Pauwels
  2. Jan-Benedict E M Steenkamp
  3. Dominique M. Hanssens
  4. Vincent R. Nijs
  5. Marnik G. Dekimpe
  6. Shuba Srinivasan
  7. Michael P. Keane
  8. Peter M. Robinson
  9. Wolfgang Karl Härdle
  10. Barbara Deleersnyder

Who trusts H. V. van Heerde overall

  1. L. Teunter
  2. Koen Pauwels
  3. Harald J. van Heerde
  4. Kusum L. Ailawadi
  5. Scott A. Neslin
  6. Shuba Srinivasan
  7. Tammo H. A. Bijmolt
  8. Andreas Brezger
  9. Baohong Sun
  10. Michael P. Keane

Papers from H. V. van Heerde's perspective

Ordered by how strongly the researchers H. V. van Heerde trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Category-Demand Effects of Price Promotions
  2. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
  3. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
  4. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
  5. Building models for marketing decisions
  6. Brand and Quantity Choice Dynamics Under Price Uncertainty
  7. The Dynamic Effect of Innovation on Market Structure
  8. A Benefit Congruency Framework of Sales Promotion Effectiveness
  9. Price and Advertising Effectiveness over the Business Cycle
  10. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

Their papers