An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

By Kusum L. Ailawadi, Bari A. Harlam. 2004

376 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5504655de35b5ef0637ff7a2ec232be24deebe79

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Citations in the corpus

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (2008, background): “In choosing a retailer, consumers trade off the time and effort required to visit the outlet with the probability of finding the items on their shopping list (Baumol and Ide 1956).”
The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations (2004, background): “While there is mixed evidence on whether store brands earn higher absolute margins than national brands, some studies indicate that this effect can be quite large (Hoch and Banerji, 1993; Ailawadi and Harlam, 2004).”
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, background): “This result is consistent with the empirical ﬁnding of Ailawadi and Harlam (2004), and has been established in the literature (Raju et al. 1995, Sayman and Raju 2004, Sayman et al. 2002).”
Quality and Private Label Encroachment Strategy (2021, background): “…also indirectly gains positive effects, such as more bargaining power and leverage with respect to NB manufacturers, which consequently lead to wholesale price reduction and better trade deals (Ailawadi and Harlam 2004, Chintagunta et al. 2002, Choi and 1995, Ru et al. 2015, Sayman et al. 2002).”
Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, background): “We expect that differentiating store and national brands will yield novel and relevant insights (e.g., the retailer profit margin of store brands is higher; Ailawadi and Harlam 2004).”
Do private labels increase retailer bargaining power? (2010, positive): “Better supply terms could include lower wholesale prices (Narasimhan and Wilcox 1998; Sayman et al 2002; Ailawadi and Harlam 2004) or better trade deals (Giblen 1993; Lal 1990).”
The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2012, background): “Retailers aim to further increase their private-label share because private labels command higher profit margins (Ailawadi and Harlam 2004), increase store loyalty (Ailawadi, Pauwels, and Steenkamp 2008), and put pressure on national brands to give better deals (Meza and Sudhir 2010).”
Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “According to this alternative perspective, store brand purchases relate inversely to store loyalty; Ailawadi and Harlam (2004) find that heavy store brand buyers spend significantly less with the retailer than do light store brand buyers, perhaps because heavy store brand buyers shop at multiple…”
Does Store Brand Patronage Improve Store Patronage? (2004, background): “In a recent paper, Ailawadi and Harlam (2004), show preliminary evidence using a univariate analysis that the relationship between household share of private label purchases and store profits might be nonlinear.”
The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance (2011, neutral): “That being the case, the 3SLS is the appropriate estimation technique (Ailawadi and Harlam 2004).”