Forecasting Marketing-Mix Responsiveness for New Products

By Dina Mayzlin, Jiwoong Shin, Kusum L. Ailawadi, Scott A. Neslin. 2010

153 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/7c4b3044e29b976aec9d634f24f259c6b352a459

Citations in the corpus

• Handling Endogenous Regressors by Joint Estimation Using Copulas (2012, unknown): “Researchers have typically used a “supply-side” model or instruments to tackle this problem (Manchanda et al. 2004, Kuksov and Villas-Boas 2008, Luan and Sudhir 2010).”