Innovations in Retail Pricing and Promotions

By Dhruv Grewal, Kusum L. Ailawadi, Dinesh K. Gauri, Kevin Hall, Praveen K. Kopalle, J. R. Robertson. 2011

302 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/624484d498f58c1b6ea3b431aea0457a27debade

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Hagberg
2. Jorge Henrique Caldeira de Oliveira
3. Janaina de Moura Engracia Giraldi
4. Niklas Egels-Zandén
5. Malin Sundström
6. Nikolaos Stylos
7. Constantinos-Vasilios Priporas

In Strategy and Management

1. Niklas Egels-Zandén

Citations in the corpus

• The digitalization of retailing: an exploratory framework (2016, background): “…offerings and promotions, e.g., through the Internet, consumers’ digital devices, or digital devices placed in stores, such as digital kiosks (e.g., Grewal et al. , 2011). i With digital tools, there is also a multiplicity in forms of price representation (see, e.g., Hagberg and Kjellberg, 2015),…”
• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “Another study shows that consumers respond to the colour of prices in marketing communications (Grewal et al., 2011).”
• Generation Z consumers' expectations of interactions in smart retailing: A future agenda (2017, background): “This concept is a major concern in retailing settings (Grewal et al., 2011; Verhoef, Kannan, & Inman, 2015).”