Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

By Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk. 2001

1,126 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/a18340daed67a80767f1902c4aed84887f542807

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Citations in the corpus

Analysis of Sales Promotion Effects on Household Purchase Behavior (2002, background): “Ailawadi et al. (2001) studied the reactions of consumers on a store pricing strategy change (from HILO to EDLP).”
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions (2009, background): “It is reflected in their shopping basket, since they tend to be store brand users ( Ailawadi et al. , 2001”
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2013, background): “Extant research suggests that customers who are more deal prone tend to search more for products from competing sellers and tend to make their purchases with the seller who offers the lowest price (Ailawadi et al. 2001).”
An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004, background): “If the rivalry is high, relative brand price could be low, but if the rivalry is low, relative brand price may be high, consistent with Ailawadi et al. (2001).”
From point-of-purchase to path-to-purchase: How pre-shopping factors drive unplanned buying (2011, background): “…promotions (e.g., Chandon, Wansink, and Laurent 2000), they are induced to buy more by signs and displays (Dhar and Hoch 1996; Inman and McAlister 1993; Inman, McAlister, and Hoyer 1990), and their overall responsiveness is predicted by their psychographics (Ailawadi, Neslin, and Gedenk 2001).”
Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021, methodology): “To measure brand loyalty, we employed [79] a measurement instrument.”
The dual role of price: decomposing consumers’ reactions to price (2008, background): “I conceptualize quality consciousness as the degree to which a consumer focuses on buying high-quality products ( Ailawadi et al. 2001 )”
The Showrooming Phenomenon: It's More than Just about Price (2017, methodology): “We measured shopping enjoyment with one item: “ I like shopping for X. ” (Ailawadi, Neslin, and Gedenk 2001; Konu ş , Verhoef, and Neslin 2008).”
Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space (2011, background): “Socioeconomic and personality characteristics [20, 16, 21, 22, 6, 3], shopping orientations such as price consciousness, impulsiveness [23, 24, 25, 17], perceived risk [6, 26, 27, 1] quality/ value perceptions [28, 8, 29, 1, 30], store related factors such as store image [31, 1, 30] are predictors t”
Does Store Brand Patronage Improve Store Patronage? (2004, background): “One important argument that has been advanced in the literature is that store brands provide a point of differentiation with respect to retail competition and thus can improve the store loyalty of its customers (Ailawadi et al., 2001; Corstjens and Lal, 2000; Steenkamp and Dekimpe, 1997).”
Determinants of customer repurchase intention in online shopping (2009, background): “Prior research classifies convenience, savings and product quality as utilitarian values, and entertainment, exploration and self-expression as hedonic values (Ailawadi et al., 2001; Chandon et al., 2000).”