Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

By Kusum L. Ailawadi, P. Farris. 2017

374 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/48d70e629a573b6ab30f7337326252e1f66da3cc