Tsung-Chi Liu

Marketing · 2007–2008

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 19 citations into it
• Organizational Behavior and Human Resource Management — 16 citations into it

Whom Tsung-Chi Liu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kusum L. Ailawadi
2. Peter C. Verhoef
3. Scott A. Neslin
4. Karen Gedenk
5. Pierre Chandon

Who trusts Tsung-Chi Liu overall

1. Jungmin Yoo

Papers from Tsung-Chi Liu's perspective

Ordered by how strongly the researchers Tsung-Chi Liu trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Benefit Congruency Framework of Sales Promotion Effectiveness
2. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
3. Discrete Choice Methods with Simulation by Kenneth E. Train
4. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
5. Corporate Social and Financial Performance: A Meta-Analysis
6. Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
7. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
8. Cluster Analysis for Applications
9. Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis
10. The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data

Their papers

• Factors affecting attitudes toward private labels and promoted brands (2008) — 102 citations
• Customer retention and cross-buying in the banking industry: An integration of service attributes, satisfaction and trust (2007) — 157 citations