Revenue Premium as an Outcome Measure of Brand Equity

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Conceptualizing and measuring brand salience (2004, background): “Brand salience is part of brand equity (the differential effects of having the brand name (Ailawadi et al., 2003), being the effect of heightening propensity to be thought of/noticed in buying situations.”
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2013, background): “, the web) evoke high behavioral and environmental uncertainty (Schlosser et al. 2006; Van Noort, Kerkhof, and Fennis 2008). A large-scale survey by the Pew Internet Project (2008) shows that the web is perceived as highly uncertain such that approximately three-quarters of participants were unwilli”
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance (2010, background): “Brand image generated by advertising in turn contributes to brand value by improving brand awareness and cultivating favorable brand attitudes ( Ailawadi et al. 2003; Keller 1998; Srivastava and Shocker 1991).”
Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013, background): “In a MSI workshop on brand equity metrics, Ailawadi, Lehmann, and Neslin (2003) summarize ten requirements for a metric that we evaluate with respect to the distinct characteristics of social media derived above.”