Rong Huang

Marketing · with Sarigollu · 2012

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Rong Huang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kusum L. Ailawadi
  2. Boonghee Yoo
  3. Lawrence M. Leemis
  4. Donald R. Lehmann
  5. J. Mowen
  6. Scott A. Neslin
  7. Naveen Donthu
  8. Hong-bumm Kim
  9. Artur Baldauf

Who trusts Rong Huang overall

  1. N. Jung
  2. Pantea Foroudi
  3. Yoo‐Kyoung Seock

Papers from Rong Huang's perspective

Ordered by how strongly the researchers Rong Huang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
  2. Revenue Premium as an Outcome Measure of Brand Equity
  3. Performance consequences of brand equity management: evidence from organizations in the value chain
  4. The effect of consumer‐based brand equity on firms’ financial performance
  5. Developing and validating a multidimensional consumer-based brand equity scale
  6. Multivariate Data Analysis (Technometrics)
  7. Consumer Behavior: A Framework
  8. Applied Linear Regression Models
  9. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  10. Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Their papers