Advertising, Learning, and Consumer Choice in Experience Good Markets: A Structural Empirical Examin

By Daniel A. Ackerberg. 2003

464 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Economics & Operations Research

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Citations in the corpus

Counterfactual inference for consumer choice across many product categories (2019, background): “For example it may be effective to include these HPF controls into models of dynamic discrete choice such as those that arise from storable goods (Hendel and Nevo, 2006) or from consumer learning (Ackerberg, 2003) as a simple way to allow richer heterogeneity in consumer preferences (at the cost of ”
Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, background): “Demand systems and price sensitivity have been an ongoing focus of economists [2,13,14].”
Panel Data Discrete Choice Models of Consumer Demand (2013, background): “Examples of structural learning models are Ecsktein, Horsky and Raban (1988), Roberts and Urban (1988), Erdem and Keane (1996), Ackerberg (2003), Crawford and Shum (2005) and Ching (2010).”
Nonprofit Fund-Raising in Competitive Donor Markets (2006, background): “Ackerberg (2003) and Lee (2002) found at least weak support for the inverted U relationship”
International university students’ travel risk perceptions: an exploratory study (2018, methodology): “Risk-reduction methods include soliciting extra detailed information, buying a brand that has been frequently advertised, buying a low-cost brand or buying a more expensive brand (Ackerberg, 2003; Byzalov & Shachar, 2004; Roselius, 1971).”
The value of familiarity: Effects of knowledge and objective signals on willingness to pay for a public good (2014, background): “For example, direct experience with a good can influence an economic agent’s valuation for that good (Nelson 1970, Erdem and Keane 1996, and Ackerberg 2003).7 Even in the absence of direct personal experience, additional information in the form of expert advice or objective information about a good…”
Just Starting Out: Learning and Equilibrium in a New Market (2018, unknown): “Rebecca Diamond, Duncan Gilchrist, Matthew Hlavacek, Tim O’Connor, Daniel Pollmann, Sean Smith, Amanda Starc, and Wei Sun have all provided excellent research assistance.”
Forecasting Marketing-Mix Responsiveness for New Products (2010, methodology): “Because movies are experience goods, consumers who have viewed them in theaters rely more on their own experience than on DVD advertising to make their DVD purchase decisions, an experience-dominant effect reported by Ackerberg (2003).”
Uncertainty and Learning in Pharmaceutical Demand (2005, methodology): “5Both Erdem and Keane (1996) and Ackerberg (2003) also estimate learning models with two signals (use experience and advertising), but both signals are relevant only for consumers’ current utility. choices not only lowers current utility, but also future utility (by delaying the completion of…”
Persuasion: Empirical Evidence (2010, background): “Ackerberg (2001, 2003) tests the prediction that advertising has a larger effect for consumers who have little experience with a product.”
Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments (2011, unknown): “They also allow both advertising frequency and advertising content to signal quality (combining features of Ackerberg (2003) and Erdem and Keane, 1996).”
Information and the Skewness of Music Sales (2009, result): “Also, as in the studies of Ackerberg [1, 2] and Goeree, our results imply an important role for informative advertising.”
Consideration Sets and Competitive Marketing (2006, unknown): “The standard view in this literature is that higher advertising intensity signals higher quality (see,.g.Ackerberg, 2003).”