Private-Label Use and Store Loyalty
By Kusum L. Ailawadi, Koen Pauwels, Jan-Benedict E M Steenkamp. 2008
491 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing
View Paper: https://www.semanticscholar.org/paper/b62a14ca91a2f67d5fd2f360508810c6489fc26c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- Jan-Benedict E M Steenkamp
- Marnik G. Dekimpe
- Lien Lamey
- Barbara Deleersnyder
- Ram Bezawada
- Ó. González-Benito
- Mercedes Martos-Partal
- Ashish Kumar
In Marketing
- Marnik G. Dekimpe
- Jan-Benedict E M Steenkamp
- Barbara Deleersnyder
- Ram Bezawada
- Lien Lamey
- İnci Dursun
- Ó. González-Benito
- Mercedes Martos-Partal
Citations in the corpus
- The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2012, background): “Retailers aim to further increase their private-label share because private labels command higher profit margins (Ailawadi and Harlam 2004), increase store loyalty (Ailawadi, Pauwels, and Steenkamp 2008), and put pressure on national brands to give better deals (Meza and Sudhir 2010).”
- Do private labels increase retailer bargaining power? (2010, unknown): “They may also increase retailer loyalty (Corstjens and Lal 2000; Sudhir and Talukdar 2004; Ailawadi et al. 2008; Seenivasan et al. 2009) engendering retailer differentiation and greater long-run retail profits.”
- The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2013, background): “We follow prior literature and measure loyalty (Loyalty) as the share of wallet or the percentage of total customer spending at the focal retailer in a given time period (e.g., Ailawadi et al. 2008).”
- Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “Ailawadi et al. (2008) propose a nonmonotonic relationship between in-store private-label share and store loyalty, which is positive up to a threshold level of store brand loyalty and negative thereafter (inverted U).”
- Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space (2011, background): “They enable retailer to increase consumer traffic and store loyalty [8], to enhance retailer margin, and negotiating leverage with national brand manufacturers [10].”