Marnik G. Dekimpe

Marketing · 2000–2013

A researcher in the Science corpus: 19 papers; trusts 44 researchers and is trusted by 42 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 102 citations into it; #352 of 6,289 by trust here, #291 by citations
• Economics and Econometrics — 80 citations into it; #1,982 of 23,481 by trust here, #1,042 by citations
• Management Science and Operations Research — 45 citations into it; #847 of 11,946 by trust here, #353 by citations
• Strategy and Management — 38 citations into it; #4,560 of 10,874 by trust here, #2,601 by citations
• Accounting — 27 citations into it; #4,024 of 8,970 by trust here, #2,426 by citations
• Finance — 24 citations into it
• Sociology and Political Science — 23 citations into it
• Organizational Behavior and Human Resource Management — 22 citations into it; #6,312 of 8,741 by trust here, #6,415 by citations

Whom Marnik G. Dekimpe trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Bart J. Bronnenberg
2. Barbara Deleersnyder
3. Jan-Benedict E M Steenkamp
4. Vincent R. Nijs
5. Koen Pauwels
6. Shuba Srinivasan
7. Vijay Mahajan
8. Dominique M. Hanssens
9. Kusum L. Ailawadi
10. Pradeep Chintagunta

Who trusts Marnik G. Dekimpe overall

1. Koen Pauwels
2. Jan-Benedict E M Steenkamp
3. Shuba Srinivasan
4. H. V. van Heerde
5. Barbara Deleersnyder
6. Vincent R. Nijs
7. Dominique M. Hanssens
8. Lien Lamey
9. Kusum L. Ailawadi
10. Claes Fornell

Papers from Marnik G. Dekimpe's perspective

Ordered by how strongly the researchers Marnik G. Dekimpe trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
3. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
4. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
5. Semiparametric Analysis to Estimate the Deal Effect Curve
6. The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
7. Investigating causal relations by econometric models and cross-spectral methods
8. Investigating Category Pricing Behavior at a Retail Chain
9. Price and Advertising Effectiveness over the Business Cycle
10. Turning adversity into advantage: Does proactive marketing during a recession pay off?

Their papers

• Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle (2003) — 488 citations
• The Category-Demand Effects of Price Promotions (2000) — 587 citations
• Do Promotions Benefit Manufacturers, Retailers, or Both? (2002) — 324 citations
• I felt low and my purse feels light: depleting mood regulation attempts affect risk decision making (2009) — 126 citations
• The Market Valuation of Internet Channel Additions (2002) — 637 citations
• Time-series models in marketing:: Past, present and future (2000) — 142 citations
• Price and Advertising Effectiveness over the Business Cycle (2013) — 195 citations
• How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe (2007) — 471 citations
• Do international entry decisions of retail chains matter in the long run (2001) — 178 citations
• The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007) — 418 citations
• Weathering product-harm crises (2008) — 231 citations
• The Entry Strategy of Retail Firms into Transition Economies (2007) — 127 citations
• Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers (2008) — 114 citations
• Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys (2008) — 119 citations
• The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2012) — 194 citations
• The Effect of Customer Satisfaction on Consumer Spending Growth (2010) — 278 citations
• The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents (2007) — 162 citations
• Competitive Reactions to Advertising and Promotion Attacks (2005) — 304 citations
• How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands (2002) — 114 citations