Dominique M. Hanssens

Marketing · 2000–2010

A researcher in the Science corpus: 12 papers; trusts 67 researchers and is trusted by 45 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 126 citations into it; #187 of 6,289 by trust here, #169 by citations
• Economics and Econometrics — 62 citations into it; #3,299 of 23,481 by trust here, #3,311 by citations
• Accounting — 50 citations into it; #3,728 of 8,970 by trust here, #3,014 by citations
• Management Science and Operations Research — 49 citations into it; #585 of 11,946 by trust here, #270 by citations
• Strategy and Management — 48 citations into it
• Organizational Behavior and Human Resource Management — 47 citations into it
• Finance — 43 citations into it; #2,210 of 10,518 by trust here, #1,294 by citations
• Sociology and Political Science — 7 citations into it

Whom Dominique M. Hanssens trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sunil Gupta
2. Koen Pauwels
3. Bart J. Bronnenberg
4. Vincent R. Nijs
5. Michael Lewis
6. Roland T. Rust
7. Shuba Srinivasan
8. W. Reinartz
9. Jacquelyn S. Thomas
10. Eugene F. Fama

Who trusts Dominique M. Hanssens overall

1. Koen Pauwels
2. Shuba Srinivasan
3. Xueming Luo
4. H. V. van Heerde
5. Vincent R. Nijs
6. Jan-Benedict E M Steenkamp
7. Sarah Gelper
8. Ram Bezawada
9. Seshadri Tirunillai
10. Marnik G. Dekimpe

Papers from Dominique M. Hanssens's perspective

Ordered by how strongly the researchers Dominique M. Hanssens trusts endorse each paper. Same corpus, a different order for every researcher.

1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
2. The mismanagement of customer loyalty. (Harvard Business Review)
3. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
4. The Category-Demand Effects of Price Promotions
5. The Value Relevance of Brand Attitude in High-Technology Markets
6. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
7. Investigating Category Pricing Behavior at a Retail Chain
8. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
9. Semiparametric Analysis to Estimate the Deal Effect Curve
10. New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

Their papers

• The Category-Demand Effects of Price Promotions (2000) — 587 citations
• The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002) — 483 citations
• New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004) — 612 citations
• Do Promotions Benefit Manufacturers, Retailers, or Both? (2002) — 324 citations
• Time-series models in marketing:: Past, present and future (2000) — 142 citations
• Product Innovations, Advertising, and Stock Returns (2009) — 450 citations
• The Direct and Indirect Effects of Advertising Spending on Firm Value (2010) — 445 citations
• Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009) — 210 citations
• The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008) — 648 citations
• Customer Equity: Measurement, Management and Research Opportunities (2007) — 150 citations
• Modeling Customer Lifetime Value (2006) — 739 citations
• Competitive Reactions to Advertising and Promotion Attacks (2005) — 304 citations