Semiparametric Analysis to Estimate the Deal Effect Curve

By H. V. van Heerde, Peter S. H. Leeflang, D. Wittink. 2001

166 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/91c8b8389b9b739718bea84b03b1b5591733c767

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In Management Science and Operations Research

In Marketing

Citations in the corpus

The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds (2004, background): “Thorough discussions of the relevant issues on model complexity can be found in Van Heerde et al. (2001) treatment of deal effects, as well as the “potentially nonmonotonic” spline approach to pricing of Kalyanam and Shively (1998).”
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods (2004, background): “Van Heerde, Leeflang, and Wittink (2001) find some evidence for nonmonotonicity in deal-effect curves.”
Do private labels increase retailer bargaining power? (2010, result): “Its magnitude reflects that price sensitivity increased around 33% in the presence of promotions, a result that is consistent with other research (Van Heerde et al. 2001; Sudhir 2001b).”
Competitive Reactions to Advertising and Promotion Attacks (2005, result): “Despite the difference in promotion intensity, the results from these studies were comparable to U.S. results. van Heerde et al. (2001, 2004) had both Dutch and U.S. categories in their sample, and reported comparable deal-effect curves (2001) and comparable decompositions of the sales-promotion…”
Monotonic Regression Based on Bayesian P–Splines (2008, methodology): “Our results are similar to the findings of van Heerde et al. (2001) with respect to the shape of price response functions.”
Analysis of Sales Promotion Effects on Household Purchase Behavior (2002, methodology): “185 Overall, the findings presented in Table 8.10 are comparable to the results obtained by Van Heerde et al. (2001).”
When Do Price Thresholds Matter in Retail Categories (2007, methodology): “Alternatively, saturation effects in retail markets may originate from consumer limits to purchasing, transporting, and stockpiling products (van Heerde et al. 2001).”
Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace (2005, background): “For a discussion of the possibility of multiple purchases without this assumption and its implications for the results, see Gupta (1988), Chiang (1991), Chintagunta (1993), Dubé (2004), Guo (2003), and Van Heerde, Gupta, and Wittink (2003).”