Price and Advertising Effectiveness over the Business Cycle

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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2017, result): “A transfer function dynamic HLM could be suitable (Peers, Van Heerde, and Dekimpe 2016).”
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016, background): “• Dinner, Van Heerde, and Neslin (2014) found that, for a highend clothing and apparel retailer, paid search and online display advertising had the greatest impact on both online and offline sales, and both were more effective than traditional advertising primarily because of strong cross-effects on”
The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2012, background): “Moreover, as outlined above, while contractions shake consumers out of their habitual decision making, expansionary periods are associated with an increase in consumer inertia (Gijsenberg et al. 2010).”
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013, methodology): “Other researchers have also adopted the approach of using IVs based on noncompeting (but not too dissimilar) markets or categories (e.g., Lamey et al. 2012; Ma et al. 2011; Van Heerde et al. 2013).”