The Market Valuation of Internet Channel Additions

By Inge Geyskens, Katrijn Gielens, Marnik G. Dekimpe. 2002

637 citations recorded by the source corpus.

Subfields: Accounting, Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/32fd5d8eb9cb1954afbb7e76e1a2c33f8fd4f297

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Citations in the corpus

Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises (2017, methodology): “…2 Appendix 3 Predictive validity: 10-fold cross-validation to assess forecasting performance We tested the forecasting accuracy of Models 2, 3, and 4, presented earlier in Table 4, by following the 10-fold crossvalidation procedure used by Geyskens et al. (2002) and Dekimpe et al. (1997).”
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, neutral): “Nevertheless, despite such challenges, the announcement or addition of online channels has favorable financial outcomes (Geyskens, Gielens, and Dekimpe 2002; Lee and Grewal 2004).”
Crafting Integrated Multichannel Retailing Strategies (2010, background): “…have segmented the retail market by channel choice, either store only, Internet only, or multichannel, and found that there is a growing segment of multichannel shoppers—consumers for whom a multichannel offering is particularly appealing (i.e. Kushwaha and Shankar 2007a).1 There is…”
The internet and international marketing (2007, background): “For establishing business, Dekimpe et al. (2001) reported that the internet can be used as an advertising channel, as public relation tools, as a means for running a contest or sales promotion, and as support for the personal selling efforts.”
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, background): “…of the abnormal return ARijt for firm i from country j at time t: ARijt ¼ Rijt−E Rijt ¼ Rijt− αi þ βiRmjt þ γiRwmt þ δiX jt ð2Þ Ideally, the announcement content would not be leaked before the event day, and the dissemination of content occurs fully during the event day (Geyskens et al. 2002).”
What induces online loyalty? Online versus offline brand images (2009, background): “Multi-channel retailing that incorporates the Internet into its channel portfolios has become a standard business strategy for once-traditional in-store retailers such as department stores and specialty stores (Geyskens, Gielens, and Dekimpe, 2002).”
Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance? (2011, background): “For example, Loveman (2003), the CEO of Harrah’s Entertainment, states that use of database and decision-science-based analytical tools was the key to his firm’s success.”