Time-series models in marketing:: Past, present and future

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25 years of time series forecasting (2006, background): “…forecasting identified in a set of related papers by Ord, Cogger and Chatfield published in this Journal more than 15 years ago.4 4Outside the IJF, good reviews on the past and future of time series methods are given by Dekimpe & Hanssens (2000) in marketing, and by Tsay (2000) in statistics.”
Advertising, Research and Development, and Systematic Risk of the Firm (2007, unknown): “To rule out reverse causality, we performed the Grangercausality Wald tests (Dekimpe and Hanssens 2000; Granger 1969).”
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework (2016, background): “SVARs are “specifically designed to supplement sample-based information with managerial judgment and/or marketing theory” (Dekimpe and Hanssens 2000, p. 185).”
International market segmentation: issues and perspectives (2002, background): “The integration of such approaches and advances in latent curve modeling (Meredith & Tisak, 1990; Steenkamp & Baumgartner , 2000) and time series modeling (Dekimpe & Hanssens, 2000) may provide powerful tools for studying temporal changes in international segments.”