Competitive Reactions to Advertising and Promotion Attacks

By Jan-Benedict E M Steenkamp, Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe. 2005

304 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/3c8c77643abbe6046229fc9479853635f60f7c50

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Citations in the corpus

The Entry Strategy of Retail Firms into Transition Economies (2007, background): “Previous studies show that managers tend to ignore competition when making routine (e.g., promotional) decisions in stable environ- ments (Steenkamp et al. 2005).”
The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data (2010, background): “In a setting comparable to ours, Steenkamp et al. (2005) and Nijs et al. (2007) find that the response of competitors to price changes is predominantly passive.”
Identifying demand effects in a large network of product categories (2015, methodology): “ameters increases quadratically with the number of included categories. Earlier studies using the VAR model, like e.g. Nijs et al. (2001; 2007); Pauwels et al. (2002); Srinivasan et al. (2000; 2004); Steenkamp et al. (2005), were often limited by this overparametrization problem. To overcome this pr”
The Long-Term Effect of Marketing Strategy on Brand Sales (2010, background): “…on the longer-term effect of marketing strategy on brand performance, particularly with respect to price and promotion (e.g., Boulding, Lee, and Staelin 1994; Jedidi, Mela, and Gupta 1999; Nijs et al. 2001; Pauwels, Hanssens, and Siddarth 2002; Srinivasan et al. 2004; Steenkamp et al. 2005).”
Winners and Losers in a Major Price War (2008, background): “We expect these results to be generalizable because the Dutch grocery retail industry is representative of many Western markets on several key indicators (Steenkamp et al. 2005, p. 40).”
Retail-Price Drivers and Retailer Profits (2007, methodology): “Generalized IRFs, which rely on an equivalent assumption, have recently been applied in a marketing setting by Dekimpe and Hanssens (1999), Nijs et al. (2001), Pauwels et al. (2002), Srinivasan et al. (2004), and Steenkamp et al. (2005).”
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2017, methodology): “This two-stage approach is in linewith an established tradition in themarketing literature (e.g., Nijs et al. 2001; Srinivasan et al. 2004; Steenkamp et al. 2005).”
The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007, background): “To that extent, we will quantify the impact of the crisis not just in terms of baseline share or sales losses, but also in terms of its implications on various instruments’ short- and long-run effectiveness.”
Effect of Service Transition Strategies on Firm Value (2008, background): “It takes time to attain this critical mass, but time may be in short supply given the short-term focus of many managers (Steenkamp et al. 2005).”
Do Promotions Benefit Manufacturers, Retailers, or Both? (2002, background): “94 reported in Steenkamp et al. (2004) in their large-scale analysis on promotion effectiveness in The Netherlands.”
Neglected Outcomes of Customer Satisfaction (2007, background): “That is, higher market concentration goes hand in hand with a lower level of competitive intensity (Gatignon, Weitz, and Bansal 1990; Steenkamp et al. 2005).”
Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec Experience (2011, unknown): “Some of the recent research on advertising has concentrated more on the strategic implications of brand-level advertising, or advertising awareness, than on its effectiveness per se (e.g., Jedidi, Mela, and Gupta 1999; Naik, Mantrala, and Sawyer 1998; Steenkamp et al. 2005).”
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents (2007, background): “Just as “one cannot be fired for purchasing IBM,” regardless of performance, managers can hardly be blamed if they react in the same way to changing environmental circumstances as others do (Steenkamp et al. 2005).”