Claes Fornell

Marketing · 2000–2016

A researcher in the Science corpus: 6 papers; trusts 14 researchers and is trusted by 49 researchers here, as inferred from the citation graph.

Subfields

Whom Claes Fornell trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Sydney C. Ludvigson
  2. E. Anderson
  3. Mark Grinblatt
  4. Vinay Kumar
  5. Marnik G. Dekimpe
  6. Shuba Srinivasan
  7. Eugene F. Fama
  8. Vincent R. Nijs
  9. Alex Edmans
  10. Dominique M. Hanssens

Who trusts Claes Fornell overall

  1. Xueming Luo
  2. Christian M. Ringle
  3. Joseph F. Hair
  4. Marko Sarstedt
  5. Helena Alves
  6. Jiun-Sheng Chris Lin
  7. Sunil Mithas
  8. Rajdeep Grewal
  9. Ashwin Malshe
  10. Roland T. Rust

Papers from Claes Fornell's perspective

Ordered by how strongly the researchers Claes Fornell trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
  2. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
  3. Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
  4. The Cross‐Section of Expected Stock Returns
  5. The Category-Demand Effects of Price Promotions
  6. New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
  7. Measuring Marketing Productivity: Current Knowledge and Future Directions
  8. Implications of loyalty program membership and service experiences for customer retention and value
  9. Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle
  10. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Their papers