Vijay Mahajan
Marketing · 2000–2013
A researcher in the Science corpus: 10 papers; trusts 24 researchers and is trusted by 31 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 49 citations into it; #415 of 6,289 by trust here, #334 by citations
- Strategy and Management — 38 citations into it; #5,790 of 10,874 by trust here, #4,231 by citations
- Management Science and Operations Research — 33 citations into it; #2,718 of 11,946 by trust here, #2,185 by citations
- Economics and Econometrics — 26 citations into it; #4,625 of 23,481 by trust here, #7,584 by citations
- Sociology and Political Science — 23 citations into it; #4,552 of 22,756 by trust here, #3,459 by citations
- Organizational Behavior and Human Resource Management — 17 citations into it; #4,385 of 8,741 by trust here, #4,293 by citations
- Statistical and Nonlinear Physics — 12 citations into it
- General Decision Sciences — 10 citations into it
Whom Vijay Mahajan trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- R. May
- Stefan Stremersch
- Jacob Goldenberg
- Christophe Van den Bulte
- Barak Libai
- Ran Kivetz
- Frank M. Bass
- Gerard J. Tellis
- R. Srinivasan
- Duncan J. Watts
Who trusts Vijay Mahajan overall
- R. Chitturi
- David Zilberman
- Shuba Srinivasan
- Christophe Van den Bulte
- Marnik G. Dekimpe
- Peter Ebbes
- Dominique M. Hanssens
- Koen Pauwels
- Jacob Goldenberg
- Salma S. Abed
Papers from Vijay Mahajan's perspective
Ordered by how strongly the researchers Vijay Mahajan trusts endorse each paper. Same corpus, a different order for every researcher.
- The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
- From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
- Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
- New Product Diffusion with Influentials and Imitators
- Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
- Investigating New Product Diffusion Across Products and Countries
- The Role of Hubs in the Adoption Process
- A New Product Growth for Model Consumer Durables (Management Sciences)
- Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (Marketing science (Providence, R.I.))
- Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
Their papers
- Innovation diffusion and new product growth models: A critical review and research directions (2010) — 998 citations
- The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000) — 194 citations
- Delight by Design: The Role of Hedonic versus Utilitarian Benefits (2008) — 1,208 citations
- Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables (2001) — 144 citations
- Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences (2007) — 473 citations
- The Economic Leverage of the Virtual Community (2001) — 464 citations
- An analysis of e-business adoption and its impact on business performance (2003) — 649 citations
- The design and pricing of bundles: A review of normative guidelines and practical approaches (2009) — 110 citations
- Driven to Be Good: A Stakeholder Theory Perspective on the Drivers of Corporate Social Performance (2013) — 254 citations
- New-product diffusion models (2008) — 434 citations