The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?

By Lien Lamey, Barbara Deleersnyder, Jan-Benedict E M Steenkamp, Marnik G. Dekimpe. 2012

194 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/9594c8f8eef3294b0f21ff9fb2d8f9cccf3dd561