The Impact of a Product-Harm Crisis on Marketing Effectiveness

By Harald J. van Heerde, Kristiaan Helsen, Marnik G. Dekimpe. 2007

418 citations recorded by the source corpus.

Subfields: Economics and Econometrics

View Paper: https://www.semanticscholar.org/paper/2dde26b2143069a0949a712472728d449a73825f

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In Economics and Econometrics

1. H. V. van Heerde
2. Kristiaan Helsen
3. Marnik G. Dekimpe
4. Roland T. Rust
5. Kathleen Cleeren
6. Barbara B. Flynn
7. William Rand
8. Yina Li

Citations in the corpus

• The financial impact of product recall announcements in China (2013, background): “Product harm crises and subsequent product recalls are ‘‘among a firm’s worst nightmares (Heerde et al., 2007, p. 230),’’ because they cause consumer panic and are very costly, as seen in the recent case of the Sanlu group, which was at the center of the Chinese melamine-tainted milk powder crisis,…”
• Weathering product-harm crises (2008, methodology): “Using aggregate analyses, and focusing on the total sales impact rather than trial, van Heerde et al. (2007) also obtained a non-significant own advertising effect for Eta, and a positive post-crisis advertising effectiveness for Kraft.”
• Brand Buzz in the Echoverse (2016, background): “Similarly, the market research firm Forrester estimated that by 2016, advertisers would spend as much on interactive marketing over the Internet as they did on television in 2011 (VanBoskirk, Spivey-Overby, and Takvorian 2011).”