The Entry Strategy of Retail Firms into Transition Economies
By Katrijn Gielens, Marnik G. Dekimpe. 2007
127 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/fdb94b1e0d2ceb3848f844ca846ade04da1ed1f9
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In Economics and Econometrics
In Strategy and Management
Citations in the corpus
- Entry Timing (2015, unknown): “More flexible, generalized forms of family distributions, such as Poisson (e.g., Gielens & Dekimpe, 2007) and negative binomial distributions (e.g., Lavie, Lechner, & Singh, 2007), are also utilized.”
- Weathering product-harm crises (2008, unknown): “To overcome negative crisis effects, companies hope that their brand equity will help them weather the storm, and tend to resort to advertising communications to rebuild their tarnished image.”
- Drivers of Success for Market Entry into China and India (2007, background): “Although the few empirical studies on entry success (e.g., Gielens and Dekimpe 2007; Luo 1998; Pan, Li, and Tse 1999) have made important contributions to the topic, they suffer from at least one of the following limitations: First, the studies focus on a single country—China in most cases.”