The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

By Gerard J. Tellis, Stefan Stremersch, Eden Yin. 2003

428 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Finance, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/03f43354dc7e235f29e745e54ce9615e13567c2b

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Citations in the corpus

Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda (2012, background): “In the field of marketing, a large literature has emerged around attempts to explain and predict why and when some products take-off while others do not (Mahajan et al., 1990; Tellis et al., 2003).”
Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle (2003, background): “Time-saving convenience goods may be less sensitive to economic fluctuations than leisure durables, because they more easily become a necessity for the consumer, as they can substitute for otherwise labor-intensive household activities (Horsky, 1990; Parker, 1992; Tellis, Stremersch, and Yin, 2003).”
Radical Innovation across Nations: The Preeminence of Corporate Culture (2009, background): “First, a growing body of cross-national literature on innovation has focused on consumer adoption of innovations and not on firms’ commercialization of those innovations (e.g., Chandrasekaran and Tellis 2007, 2008; Tellis, Stremersch, and Yin 2003).”
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “…the CI domain in an Asian context, as a majority of the studies were conducted in a Western context (Steenkamp et al. 1999; Stremersch and Tellis 2004; Tellis, Stremersch, and Yin 2003), with the exception of a few studies emphasizing CI in emerging markets (e.g., Steenkamp and Burgess 2002).”
Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004, background): “However, as Steenkamp et al. (1999) and Tellis et al. (2003) note, the greater importance that masculine cultures attach to material possessions suggests a higher intrinsic tendency to adopt innovations.”
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle (2004, background): “As a result, early sales of a new product could be depressed or time-to-takeoff could be longer than seems justified by the potential utility of the new product (Golder and Tellis 1997; Tellis et al. 2003).”
A bibliometric review of the innovation adoption literature (2018, background): “26 models taking into account country characteristics including cultural determinants [112, 115, 132].”
Research on Innovation: A Review and Agenda for Marketing Science (2006, methodology): “Second, the Bass curve seems to be punctuated by two distinct turning points—takeoff and slowdown— as illustrated in Figure 1 (Agarwal and Bayus 2002, Foster et al. 2004, Golder and Tellis 1997, Kohli et al. 1999, Stremersch and Tellis 2004, Tellis et al. 2003).”
App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? (2018, background): “The diffusion of innovationmodels shows cultural differences in consumer innovativeness (Steenkamp, Ter Hofstede, and Wedel 1999) and in the importance of social contagion and word of mouth (WOM; Tellis, Stremersch, and Yin 2003; Van den Bulte and Stremersch 2004; Yaveroglu and Donthu 2002).”
Understanding and Managing International Growth of New Products (2004, methodology): “12 Tellis et al. (2003) Time to takeoff GDP per capita, income inequality activity rate women, economic openness, uncertainty avoidance, masculinity, need for achievement, industriousness, media intensity, mobility, education, product class, penetration, prior takeoffs, introduction year.”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “Tellis et al. (2003) and Stremersch and Tellis (2004) distinguished between the influences of cultural and economic factors on penetration stages.”